As described under ' About ', about the origins of New Weave, we see that the carpet industry has a significant negative impact on people and the environment in various areas. Exploitation, the use of hazardous substances, animal cruelty and a huge waste mountain of 1.6 million tonnes per year in the EU are the hard facts of the industry. These are aspects that a consumer often does not realize when making a purchase, but actually consciously does not see them. It is therefore urgent that companies throughout the chain change and also work more transparently.
It is incomprehensible that the industry has not yet made any further progress in reducing these problems. Yet we see that sustainability is also playing an increasingly prominent role in our industry. However, the term 'sustainable' is not protected, and it also lacks a clear definition. As a result, we see that many projects that are labeled 'sustainable' are in reality not or hardly effective. We explain what we understand by sustainable design, and how New Weave tries to translate this into products, in the articles under sustainability and specifically under Take-back and Ecodesign.
In addition, it is doubtful whether sustainability and commercial success can be reconciled at all. In the 'race to the bottom', the endless pursuit of cost savings to remain competitive, people and the environment often suffer.
New Weave aims to show that it is possible to produce sustainably, or at least much more sustainably, than what is customary in the market. And to do so in a way that competes on all fronts with current alternatives.
In short, it means that we see the application of a circular design philosophy as an absolute condition for sustainable design. What circularity exactly means is briefly explained under 'vision'. In addition, New Weave operates according to the principles of a Social Business, a construction described by Muhammad Yunus. Yunus is a Nobel Prize winner and social entrepreneur, microcredit advocate, among other things.
The pursuit of circular design is therefore anchored in our Mission & Vision.