Circular design, also known as the circular economy or cradle-to-cradle design, aims to eliminate waste and thus promote sustainability by keeping products and materials in a continuous loop. Unlike the linear 'take-make-dispose' model, where products are manufactured, used, and eventually discarded, circular design seeks endless reuse. This process faces challenges like material separation and regeneration. Regeneration refers to a material being infinitely reusable without quality loss. This presents a technological challenge since regular recycling often results in quality degradation. Therefore, circular regeneration can be seen as the gold standard for recycling.
In a fully circular system, the importance of product take-back is evident. If products are not taken back, the ambition of a closed system is lost. In this case, a material ends up in the regular waste stream, which is not designed for circularity. Pursuing circularity in conventional waste processing is extremely challenging, if not impossible. Each material has its unique processing method, which means that all incoming materials must be perfectly separated to be regenerated separately. This is practically an impossible task.
By taking back products, we can ensure that waste remains separated. Responsibility can then be taken for a product's regeneration. Thus, regeneration is guaranteed. A product must be designed for regeneration, an aspect of ecodesign. All products from New Weave meet these criteria.